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NEU:
Jugend und Ernährung. Zwischen Fremd- und Selbstbestimmung

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Welche Rolle Essen für Jugendliche spielt und wie Jugendliche ihre eigene aber auch die allgemeine Esskultur gestalten, erfahren Sie im neuen Tagungsband [mehr]


Mission Ernährung. Wenn Gesundheit zum Diktat wird
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Gesundheit wird zum Lebensziel. Positiver Trend oder Gesundheitswahn? [mehr]


Was der Mensch essen darf

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Der Sammelband befasst sich mit Aspekten von Moral, Ethik und Nachhaltigkeit in der Ernährung des 21. Jahrhunderts [mehr]


The Future of the Healthy Nutrition Market  Scenarios and Recommendations

 

healthy nutrition coverConsidering healthy nutrition in 2025: How will the market be shaped? Which products will be generally accepted, which will be successful? What kind of consumer groups will market participants have to face?

This working paper documents three scenarios on the future healthy nutrition market, which have been developed in a transnational foresight exercise by nutrition experts from various fields. Each scenario focuses on a different aspect of healthy nutrition.

1. Healthy nutrition in 2025 in the low-price market
2. Health as a central aspect and purchase decision
    argument in the higher price markt
3. Healthy nutrition and the cared-for-consumer

    The booklet should be valuable for all those actors who deal with the future of the healthy nutrition market, including researchers and scientists, food producers, politicians and other public or private decision makers.

    Mayer-Ries, Joerg (Ed.)
    The Future of the Healthy Nutrition Market - Sceanrios and Recommendations
    A Working Paper
    Heidelberg 2007